Binu Binu
Binu Binu is a brand of modern soaps inspired by the ritual of the Korean public bath, a place free of vanity and inhibition and where generations are brought together in the simple act of cleansing. Their formulas are based on the idea of daily ritual, intergenerational bonding, and the infamous Korean scrub treatment "Seshin," a vigorous, pragmatic and extremely effective exfoliating treatment that can be found at the baths.
